Announcing the BetterU Challenge – A 12-Week Go Red Makeover to Improve Your Health
Accepting applications from local women through August 30th
WATERTOWN, NY (August 1, 2013)—Everybody loves a free makeover. This one is different; it can save your life. The American Heart Association is now accepting applications for a new program in the North Country. The Go Red For Women BetterU program, sponsored by Samaritan Medical Center, is a heart-healthy makeover from the inside out. Ten women will be selected to highlight their participation in a 12-week program that helps you transform your overall health through small, simple choices. Toss out fad diets and trendy exercise regimens. We're going to launch you on the path to a BetterU.
The 10 women will be selected based on their applications, and highlighted along their journey. We are currently seeking applications from local women looking for a unique way to kick-start the change to more heart-healthy habits.
In addition to the 12-week heart health makeover, the ten selected women will be supported by a personal trainer, have access to the YMCA gym, meet with a doctor from Samaritan Medical Center to identify key target areas to reduce immediate risks, and attend educational sessions on how to live a healthier lifestyle. Applications are due Friday, August 30th, and participants will be celebrated at the North Country Heart Walk Kickoff in January. The 12-week program will run from September – December.
The North Country BetterU program is sponsored by Samaritan Medical Center, the YMCA, and media sponsors Watertown Daily Times, Stephens Media Group, 7 News WWNY and Fox 28 WNYF.
About Go Red For Women
Go Red For Women is the American Heart Association's solution to save women's lives. With one out of three women still dying from heart disease, we are committed to fighting this No. 1 killer that is largely preventable. GoRedForWomen.org, a premier source of information and education, connects millions of women of all ages and gives them tangible resources to turn personal choices into life-saving actions. We encourage women and the men who love them to embrace the cause. For more information please visit GoRedForWomen.org or call 1-888-MY-HEART (1-888-694-3278). The movement is nationally sponsored by Macy's and Merck & Co., Inc.
About the American Heart Association
Founded in 1924, we're the nation's oldest and largest voluntary health organization dedicated to building healthier lives, free of heart disease and stroke. To help prevent, treat and defeat these diseases — America's No. 1 and No. 4 killers — we fund cutting-edge research, conduct lifesaving public and professional educational programs, and advocate to protect public health. To learn more or join us in helping all Americans, call 1-800-AHA-USA1 or visit www.heart.org.
Contact: Kristy Smorol, Communications Director
Office: 315.234.8252 or Cell: 315.243.5705